Company Updates

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Carrot Evolution: A New Brand Identity to Reflect a New Ambition

Company Updates

Carrot Evolution: A New Brand Identity to Reflect a New Ambition

As Instacart’s business continues to grow and expand, it’s important that our brand identity reflects the company’s evolution. When we started Instacart a decade ago, we were just a grocery delivery company, and our main…...

Mar 18, 2022
Read time: 4min
Expanding Selection on the Instacart Marketplace and Welcoming Office Depot

Company Updates

Expanding Selection on the Instacart Marketplace and Welcoming Office Depot

At Instacart, we’ve always been focused on creating the best online grocery shopping experience possible, including easy ordering, reliable fulfillment, fast delivery, and a great selection from the retailers customers know and love. While grocery…...

Mar 17, 2022
Read time: 2min
See It, Cart It, and Eat It with Instacart's Shoppable Recipes on TikTok, Hearst Magazines, Tasty, and More

Company Updates

See It, Cart It, and Eat It with Instacart’s Shoppable Recipes on TikTok, Hearst Magazines, Tasty, and More

Today we’re launching Shoppable Recipes– new product integrations that will allow food creators to make their recipes shoppable on Instacart via strategic integrations on TikTok and Tasty, as well on Hearst Magazines’ properties like Delish,…...

Mar 16, 2022
Read time: 3min

Shopper Community

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Supporting Shoppers with Fuel Assistance

Shopper Community

Supporting Shoppers with Fuel Assistance

We’ve been closely monitoring the increase in gas costs and assessing how we can best support the shopper community during this time. Today, we’re sharing a few updates about how we’re planning to help. Temporary…...

Mar 18, 2022
Read time: 2min
A Renewed Commitment to the Shopper Community

Shopper Community

A Renewed Commitment to the Shopper Community

Over the past several months, we’ve been working closely with the shopper community to develop an even greater understanding of who shoppers are, why you shop with Instacart, and how we can better support you…...

Mar 10, 2022
Read time: 5min
Continuing to Prioritize Your Safety

Shopper Community

Continuing to Prioritize Your Safety

There is nothing more important to us than the safety of the shoppers using our platform. We’re continuing to add resources to the Shopper app to best support you during your shopping experience.  The safety…...

Mar 10, 2022
Read time: 2min

Taste of Instacart

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Honoring Black History Month with Nightshades

Taste of Instacart

Honoring Black History Month with Nightshades

Nightshade (noun)night·shade | \ ˈnīt-ˌshād \A family of flowering plants that ranges from annual and perennial herbs to vines, lianas, epiphytes, shrubs, and trees, and includes a number of agricultural crops, medicinal plants, spices, weeds,…...

Feb 24, 2022
Read time: 9min
Instacart Earns Top Score in Human Rights Campaign Foundation’s 2022 Corporate Equality Index

Taste of Instacart

Instacart Earns Top Score in Human Rights Campaign Foundation’s 2022 Corporate Equality Index

We’re proud to share that Instacart has received a score of 100 on the Human Rights Campaign Foundation’s 2022 Corporate Equality Index (CEI), designating Instacart as one of the Best Places to Work for LGBTQ+…...

Jan 27, 2022
Read time: 1min
Building an Inclusive PM team for Instacart Ads with Ali Miller, Instacart’s Senior Director of Product Management

Taste of Instacart

Building an Inclusive PM team for Instacart Ads with Ali Miller, Instacart’s Senior Director of Product Management

“I had a wonderful high school History teacher who showed me that history isn’t always just the big names, events, or the victor’s version—it’s a story behind those stories and the individual personalities, motivations, and…...

Jan 19, 2022
Read time: 8min

How It's Made

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Your Fully Personalized Grocery Store:  How Ads can improve your online shopping experience

How It's Made

Your Fully Personalized Grocery Store: How Ads can improve your online shopping experience

Written by Girija Narlikar, Engineering Director, Ads Quality Imagine your favorite neighborhood grocery store, except that it’s arranged especially for you on every visit. Instacart’s ads platform is powering a marketplace filled with digital stores…...

Feb 2, 2022
Read time: 6min
Building for Balance

How It's Made

Building for Balance

How we developed a unified marketplace balancing engine with machine learning and optimization. Written by Trace Levinson, Senior Machine Learning Engineer. The Instacart Marketplace team is deeply focused on producing both timely, high-quality deliveries for…...

Jan 12, 2022
Read time: 10min
Catalog Localization: more than just a translation!

How It's Made

Catalog Localization: more than just a translation!

You moved to Quebec and started to learn French and use it in your daily life, even in every app you use. You even changed the language on your phone! How excited you must have…...

Nov 1, 2021
Read time: 8min

Instacart Retail

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Expanding Same-Day Alcohol Delivery in Partnership with Meijer to Reach Nearly 75% of U.S. Households

Company Updates

Expanding Same-Day Alcohol Delivery in Partnership with Meijer to Reach Nearly 75% of U.S. Households

With alcohol continuing to rise as one of the most popular digital aisles on Instacart, we’re proud to announce the expansion of Instacart’s alcohol footprint in partnership with Meijer. By partnering with Meijer to deliver…...

Nov 8, 2021
Read time: 2min
Delivering Value from Dollar Tree to Customers Nationwide

Company Updates

Delivering Value from Dollar Tree to Customers Nationwide

When it comes to major household expenses, we know that every dollar counts. More and more people are relying on dollar stores to save on everyday essentials like paper goods and cleaning supplies, school and…...

Oct 28, 2021
Read time: 1min
Welcome Caper AI to Instacart!

Company Updates

Welcome Caper AI to Instacart!

We’re excited to share that today we announced our acquisition of Caper AI (“Caper”), a leading AI-powered cart and checkout platform.  Over the years, Instacart has been at the forefront of helping retailers move their…...

Oct 19, 2021
Read time: 3min

Instacart Ads

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Instacart Celebrates Women’s History Month with $1 Million Ads Initiative to Amplify Women-Owned Brands

Company Updates

Instacart Celebrates Women’s History Month with $1 Million Ads Initiative to Amplify Women-Owned Brands

Last year, we launched the Instacart Ads Initiative with a commitment of up to $1 million to support digital advertising for emerging Black-owned CPG brands on Instacart. Since then, brands from across the country have…...

Mar 3, 2022
Read time: 2min
How to Get the Most Out of Optimized Bidding

Instacart Ads

How to Get the Most Out of Optimized Bidding

Instacart ads products support a full-funnel marketing approach and enable advertisers to reach consumers all along their shopping journey — from awareness to consideration to purchase. Advertisers looking for targeted advertising use sponsored product ads…...

Feb 22, 2022
Read time: 3min
Working with Instacart Ads: Youtheory + Skai Success Story

Instacart Ads

Working with Instacart Ads: Youtheory + Skai Success Story

In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives.  In this article, we look…...

Feb 15, 2022
Read time: 2min